
READY TO BUILD A BUSINESS THAT WORKS FOR YOU?
Discover the freedom to build, pivot, and thrive — whether you’re starting out, or starting over
Design a Business That Fits You—Not the Other Way Around
For creative generalists ready to find direction without losing their freedom.
You’ve got ideas. Motivation. A deep desire to make a meaningful impact.
But traditional business advice feels like a cage.
Everyone’s shouting about “proven frameworks” and “must-follow strategies,” but none of it feels quite right for you.
That’s because you’re not here to follow a script; you’re here to build something real—on your own terms.
Solopreneur Foundations is a self-paced course that helps you design a flexible business structure rooted in who you are—not just what you can do.
It’s not about fitting yourself into someone else’s plan. It’s about discovering what works for you.
You don’t need a niche—you need a foundation that reflects your identity
If you’re like many creative generalists, you’ve probably wrestled with:
- A flood of ideas… but no clear path forward
- A love of freedom… and a resistance to rigid systems
- A desire to make a difference… paired with a fear of getting it wrong
- A natural drive to grow and explore… that sometimes leads to overwhelm
You want clarity without committing to something forever.
A direction that leaves room to change your mind.
A plan that flows with your creative rhythm—not scratches against it.

Crystal Stidham
Creative Living Life Coach
It finally made sense why I skipped around for years, searching for what I was meant to do… it’s the multi-passionate in me!
Structure can be freeing—when it’s built around you
This course is built around the way I wish I had learned when I first started my business—without trying to force myself into someone else’s “best practices” or cookie-cutter frameworks.
After a decade of trial, error, and quiet experimentation, I designed this course for people like you: multi-passionate, reflective, freedom-seeking, and ready to build something sustainable that doesn’t ask you to conform.
What Makes Solopreneur Foundations Different
This isn’t just another cookie-cutter course…
- Practical steps, not just theory — I’ve designed this course with proven instructional design principles so you can make actual progress. It’s not just about learning concepts—it’s about applying them and moving forward.
- Rooted in real experience — After over a decade of self-employment and countless hours of seeking my own path, I’ve refined this course through real coaching sessions, ensuring it’s tested, adaptable, and truly effective.
- Simple, reflective exercises — You won’t find surface-level, fluffy content here. This course is built with exercises that encourage deep reflection, helping you slow down, get clear, and take action based on your unique needs.
- A solid but flexible foundation that grows with you — Get ready to dive deep. The work you’ll do here ensures that what you build is rooted and secure. You’ll lay the groundwork now, so you can pivot freely later without needing to start over each time your direction shifts. This approach helps you create a structure that develops alongside your business and ideas.
Inside Solopreneur Foundations
You’ll move through four gentle-but-powerful phases:
THE 4 CORE MODULES:
1. Self-Discovery
You’ll dive into three carefully-selected assessments and exercises to uncover your strengths, preferences, and motivations—giving you the clarity to design your path from the inside out.
2. Target Audience & Messaging
You’ll learn how to clarify your message and connect with the right people—not by molding yourself to what sells, but by aligning your voice and values with those you’re here to serve.
3. Curiosity, Exploration & Flexibility
This phase is all about simple experiments. You’ll explore what approaches and structures actually fit your unique work style—without boxing yourself in. This isn’t about perfection—it’s about progress.
4. Taking Action
With clarity and direction, you’ll take real steps forward—whether you’re launching or reshaping your business. And because your growth won’t be linear, this phase includes built-in flexibility so you can adjust as you go.
By the end, you’ll walk away with…
- A business structure that reflects who you are, not just what you offer
- Confidence in the direction you’ve chosen—without feeling locked in
- A flexible plan that supports your creativity and lets you adjust as you grow
- The ability to move forward with purpose and freedom
You’ll have autonomy over your business decisions, and the self-trust to make choices that feel right—even when things change.
What Others Are Saying
If you’re wondering whether this will actually help, hear from people who’ve felt the same way…
Choose Your Path
- • 4 Core Modules
- • Step-By-Step Exercises
- • Downloadable Resources
- • Badges for Completing Each Module
- _____
- • Everything in the DIY package, plus…
- • Private Group Access
- • Monthly Group “Office Hours” (for Q&A, feedback)
- – – – – –
- • Everything in the DIY package, plus…
- • 4 months of 1:1 Coaching with Jenn
(Weekly 30-60 minute Zoom sessions) - • Direct Accountability & Support
- • Custom Action Plans
- • Priority Email Access
(Ongoing support between sessions for quick questions & feedback) - • Dedicated Attention
This is for you if…
- You’re just starting out as a solopreneur (or starting fresh)
- You’re tired of one-size-fits-all advice and want a path that fits you
- You’re multi-passionate, reflective, and highly self-aware—but you need structure to move forward
- You want clarity and momentum without giving up your freedom or flexibility
This isn’t for you if…
- You want a plug-and-play blueprint to follow exactly
- You prefer traditional, hustle-heavy business approaches
- You’re not open to self-discovery, experimentation, or adjusting course
Let’s build something that fits
Not something that boxes you in.
Not something that asks you to choose just one part of yourself.
Solopreneur Foundations helps you build a business that reflects all the things that make you you — your creativity, your values, your rhythm, your way of working.
Because this isn’t about getting it “right.”
It’s about getting it real.
A direction with room to grow. A structure that supports your freedom.
A foundation you can actually build on.
Frequently Asked Questions
